Industries · Auto
Auto repair is a radius business with a two-hour decision window.
Someone's check engine light is on and they are looking at whoever is close, open, and answering. Your service area is smaller than you think.
Four things that decide a auto account.
Radius beats everything
Drivers do not travel for routine repair. A shop five miles further away is effectively invisible for most searches. Bidding across a whole metro spends most of the budget on people who will never make the drive.
Hours are a conversion factor, not a detail
Searches spike before work and at lunch. If your ads run while you are closed and your listing does not say so, you are paying for calls that ring out — and for the review that follows.
Service type splits the economics
An oil change and a transmission rebuild cannot carry the same lead cost. Diagnostic and brake work sits in the middle. Most shops advertise the cheap services hardest because those are the easiest ads to write, and wonder why margin does not move.
Collision runs on insurance timing
Collision work follows accidents, and the customer is often mid-claim and time-pressured. It is a different funnel from mechanical repair, with a different urgency and a much higher ticket.
02
What the searches look like
Near-me and emergency terms — brakes grinding, car will not start, check engine — convert fastest and stay tightly local. Specific repair searches carry higher value and more comparison. Make and model terms are cheaper and useful for specialist shops. All of it is heavily mobile and heavily click-to-call.
Specific to this trade.
- 01Tight radius targeting built on actual drive time, not city limits
- 02Ad scheduling matched to real opening hours, with click-to-call priority on mobile
- 03Separate campaigns by service value: routine, diagnostic, major repair, collision
- 04Google Business Profile and location extensions wired into the campaigns
- 05Call tracking that separates booked appointments from price-check calls
04
What ads can’t fix
Paid media cannot outrun your review score. In auto repair, trust is the whole purchase, and a two-star average will suppress conversion no matter how good the ads are. Fix the reviews first — that work pays better than the ad budget would.
Fifteen minutes on your auto market.
We will tell you roughly what a lead costs in your area and whether we think we can beat what you are paying now.
15 minutes. If we can't help, we'll say so.