Industries · Remodeling
A remodeling lead takes ninety days to become revenue.
Judging this account on a thirty-day cost per lead will make you cancel it one month before it starts working.
Four things that decide a remodeling account.
The sales cycle outruns the reporting cycle
Kitchen and bath projects are researched for weeks and decided over months. A lead from March closes in June. If you measure the account monthly against monthly revenue, you will always be looking at the wrong pair of numbers.
Budget qualification prevents most wasted consults
The fastest way to burn a remodeling sales team is to book them into homes that wanted a five thousand dollar kitchen. Price ranges belong on the landing page, even though it feels like it costs leads. It costs leads and saves consults.
Your portfolio is the ad
This is one of the few local trades where creative genuinely outperforms targeting. Real project photography from homes in your area beats any stock image and any headline. Most remodelers have this on a phone and never use it.
Design consults convert far better than quotes
Offering a free quote attracts price shoppers. Offering a design consultation attracts people planning a project. Same appointment, different customer, meaningfully different close rate.
02
What the searches look like
Room-specific terms — kitchen remodel, bathroom renovation, home addition — carry clear intent and high value. Cost and price searches are early-stage but worth capturing with honest range content. Meta does the heavy lifting for discovery here, because remodeling is a want long before it is a search.
Specific to this trade.
- 01Room-specific campaigns and pages: kitchen, bath, addition, whole-home
- 02Budget-range qualification on the form, before the consult is booked
- 03Creative built from your own project photography, shot on site
- 04Design consultation as the offer, not a free quote
- 05Ninety-day attribution windows so slow-closing leads are credited correctly
04
What ads can’t fix
Paid media cannot shorten your sales cycle. If cash flow needs revenue this month, remodeling ads are the wrong instrument — the leads arriving now close next quarter. Plan the budget on that basis or do not start.
Fifteen minutes on your remodeling market.
We will tell you roughly what a lead costs in your area and whether we think we can beat what you are paying now.
15 minutes. If we can't help, we'll say so.